Revive wanted a logo that stood out from the norm and represented their personality. Key words were: biker, rock, edgy, tattoo, anatomical, restore. I started by creating a mood board to make sure I had interpreted the brief and by chance I’d selected images that Casey had put on her own Pinterest board which she hadn’t yet shared with me. We knew we were aligned! I’ve since designed flyers, posters, uniform and car stickers. I also created a series of social post templates in Canva for Casey to use and adapt as she needs them.